Lets keep this basic, to win at the marketing game, you need to keep in people's heads all the time. At the same time you must not just promote, but test those promotional methods and monitor it's performance - FOR EVERY MARKETING METHOD USED! ....on with the tips! 1. Buy little adverts to test clickthrough responses. Use Google Adwords for this, its cheap and user friendly, create 3 adverts, and monitor each one, simply keep the best performing one and delete the others. Then repeat the process until you have 20 good performing ads, this will give you an emergency advert promoter safety net, for when you run out of links & traffic ideas, bcos mark my words - you WILL! 2. Invent a free service, then offer it as part of a link swap. This will make it easier to get links by providing an incentive for linking sites. Better make sure you give something of value!