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20 main reasons why we go online

Discussion in 'General Discussions and Lounge' started by Infojungle, Jun 22, 2005.

  1. Infojungle

    Infojungle Guest

    According to a recent survey on UK households conducted by Oxford Internet Survey 2005, people go online for any of the following 20 main reasons. I have included % of active internet users that go online for any particular reason

    Check email 92%
    Product Info 87%
    Surf/Browse 83%
    Look up facts 78%
    Plan travel 77%
    Buy online 74%
    Info on local events 66%
    News 61%
    Instant messaging 56%
    Download Music 53%
    Play Games 48%
    Bank Online 45%
    Look for Jobs 42%
    School Material 40%
    Download/watch videos 33%
    Listen to radio 33%
    Chat 26%
    Genealogy 22%
    Distance Learning 21%
    Read Blogs 17%

    Source: http://www.oii.ox.ac.uk/research/?rq=oxis/index

    Most of the big players, Google, Yahoo, MSN, Apple Itunes provide a service to meet the reasons above but I am sure there is room for small webmaster players.

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