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Advertising lifts Yahoo Profit

Discussion in 'eCommerce' started by temi, Jan 19, 2005.

  1. temi

    temi Facilitator Webmaster

    Yahoo is enjoying a boom in online advertising
    Internet giant Yahoo says a boom in online advertising helped it to more
    than double fourth-quarter profits.
    Excluding profits from the sale of some investments, it made a profit of
    $187m (£143.2m) in the last three months of 2004, up 149% on $75m a year

    Quarterly sales totalled $1.078bn, a 62% rise on 2003.

    "This was also the year in which we witnessed the beginning of a tipping
    point in advertising," said chairman and chief executive Terry Semel.

    Yahoo moved at an impressive pace in the fourth quarter

    Terry Semel, Yahoo chief executive

    Check Yahoo's share price

    "[The year] in which marketers addressed the continued shift in consumers'
    changing media habits by investing more of their marketing dollars online."

    Yahoo says it is the most-visited internet destination globally.

    source and full story: news.bbc.co.uk/1/hi/business/4186285.stm

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