An affiliate program is one of the most powerful ways to market your products online. With well-organized affiliate program, you can gain increased traffic and sales, generate qualified leads, extend your brand awareness, and get better search engine rankings. But why should we use Magento affiliate among variety of affiliate versions? Firstly, With Magento Affiliate extension you can organize automated advertising campaigns that will help your products or services promote round the clock. Moreover, the Magento Affiliate module allow you to pay the affiliate based on conversion of sales. If a customer follows an affiliate link to your website and makes a purchase in accordance with the rules of your campaign, the affiliate is paid. And then, fixed percent rate, tier percent rate, fixed amount or tier amount will be paid for him or her.