Alexa is a bit of a joke in my opinion and held in such hi respects in some webmasters eyes, which also adds value to a site (which i cant see why) As you all know ive been running my Tottenham Hotspur site for nearly a year now, through out last season i had a steady 300 - 500 uniques a day my alexa ranking was around 950000 which i know isnt good but i was hoping to improve on that and looked at it as a goal of mine. Now the Football season has just started and everyones gone mad, the site's hitting 500 - 1000 uniques aday now which is great, adsense revenue has gone upto to resemble the boost in people, more people in the forums posting good articles it's getting towards what i want it to be, also with good rankings in serps for a hell of a lot of keywords im really pleased. But since this hike in traffic my alexa ranking has taken a dive lol to 1183819 Ive also before the hike in traffic installed the alexa banner on the homepage and installed the toolbar, is there something else that can affect it ? Or is it just that all the sites that where behind me have just got busier too? just alot busier than me . Whats your views on Alexa ?