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Alibaba Push Yahoo! Search in China

Discussion in 'General Discussions and Lounge' started by ealex, Nov 10, 2005.

  1. ealex

    ealex Guest

    Alibaba, China's largest B2B portal, re-launched Yahoo! China on Wednesday with a revised business model focused on search. In order to focus human resources on search, the traditional Yahoo portal has been stripped down so it more closely resembles the homepages of Yahoo's two closest competitors in China, Baidu and Google.

    This is the first step of a new aggressive marketing campaign to promote and rebuild the Yahoo! brand in China and make Yahoo! China's largest search brand within 3 years, Alibaba said. The new Yahoo! China portal will focus on three areas: financial and business news, entertainment and sports.


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