Most of our main pages (ie: homepages) are the targets of our main "generic keywords". But if you begin to create sub pages (blog posts are terrific for this) for your long-tail keywords, you will be able to benefit from those searchers who are looking for very specific items. The main difference between your main (or generic) keywords an the long-tail is this: One is a user typically doing research, either before they purchase, or for general information, so they search for a general term. The long-tail keywords are the visitor who knows what they want, and so they are looking for that specific item/information - and are most likey the visitor ready to buy. A main or generic keyword/keyphrase is: Green Widget A long-tail keyword/keyphrase is: Green 5800 Ultimate Fighter Widget Using your server logs (or other stat trackers, statcounter.com has a great free one) to check which keywords are being used, you can find your long-tails.