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Banner ClickThrough Rates

Discussion in 'Monetisation' started by diy-day, Apr 27, 2011.

  1. diy-day

    diy-day New Member Webmaster

    This is a question for anyone else who has both an affiliate banner near/at the top of their web pages and another (different) affiliate banner near the bottom of their pages. Do you see a vast difference in the number of clicks on your top banner versus the number of clicks on your bottom banner?

    Obviously, you, as a webmaster, want to place the banner that will do better or that you would like to do better preferentially near/at the top. But there have been many months where my top banner - no matter what the product or service featured - has gotten 5 times the number of clicks of my bottom one.

    To anyone who monitors their affiliate traffic closely, what have you yourself noticed as far as comparative clickthrough rates are concerned?

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