I have been asked to take a look at about two sites today and give basic Search Engine Optimisation Tips. I though a post giving top ten optimisation tips will be useful..... Other experienced SEO consultants are welcomed to add their suggestions: 1. Use Meta tags correctly; here is a basic skeleton of the minimum aspect of meta tags you should complete: Title: Description: Keywords: 1a. Ensure you use the main keywords you are targeting in all three aspects of the Meta tags. 2. Right at the beginning of your page, as soon as possible use the keywords you are targeting again using tag, lets you are targeting the word "forums" try something like this: Forums by Temi are the best damn forum on the net 3. The two sites I had a look at today, use image navigation, this is not bad BUT if your navigation is text based, its even better. If you must use image-based navigation use Alt Attribute rather than alt tag, if you use images then adding the alt attribute is a waste of time (from an SEO point of view but not a usability one), unless the image is a link. If the image is a link then the alt attr text becomes the anchor text. (Thanks to OWG for correcting this). use alt tags to optimise each navigation item. 4. Use the keywords you are targeting "Naturally" in your text, do NOT over use it. 5. Try and valid you HTML tags and eliminate any errors 6. Have a site map, list all the pages on your site on the site map and have a direct link to the site map from the homepage. 7. Have a link to all your important pages and sub folders from the navigation menu. 8. Have a robots.txt file in on your site and edit it correctly. 9. Crate a favicon for your site (FF expects a favicon, if you do not have a favicon you will see error lot to that effect when FF users access your website. 10. Test your website for accessibility (there is an EU law that makes basic accessibility part of website this day, in addition to complying with that law, there are basic SEO brownie points to be gain from using alt tag etc correctly.