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BSkyB joins 'free broadband' war

Discussion in 'General Webmaster Helpdesk' started by temi, Jul 18, 2006.

  1. temi

    temi Facilitator Webmaster

    Sky hopes to plug into a whole new market
    The broadband pricing war has heated up with satellite firm BSkyB launching a free service for its subscribers.
    Under the offer, existing network customers can get its 2Mb Base package for free. Sky expects 30% of its eight million network users to sign up.

    New subscribers to Sky Digital will be able to sign up for its broadband offering for between £5 and £17.

    Sky said it would spend about £250m on the move, adding it expected to invest a further £400m over three years.

    Shares in the group fell on the news amid analyst fears that the decision may mean expensive initial outlays - partly down to the cost of installing Sky equipment in BT telephone exchanges to access the local loop

    full story: news.bbc.co.uk/1/hi/business/5190710.stm

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