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Building An Email Newsletter - Don't Give Away Junk!

Discussion in 'Email' started by espmartin, Feb 9, 2008.

  1. espmartin

    espmartin New Member Webmaster

    One great way to begin building your opt-in email list is to offer
    a free download, a free service, a free link, a free article, a free
    something that would add value to someone joining.

    But if you give away junk, something that doesn't relate or
    is just outdated, it will seem more like a bribe just to get people
    to sign up to your list. That will leave them with a very bad first
    impression. And that will lead to them leaving.

    So think about the quality of your giveaway, and if you can make it
    an article (download/whatever...) that you wrote from scratch, and
    giving that away as your subscriber bonus, that would be ideal.

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