Always start with these lines: Your Business Name Address City, State, ZIP Code Telephone Fax E-Mail I. Executive Summary Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? What do you see in the future for your business? This chapter should be complete and concise. II. Company Description What business will you be in? What will you do? Mission Statement: You could use here around 40-50 words to explain your guiding principles. After you write that, put in the Business Plan the following: Goals and Objectives: for goals you can write down where you want your business to be in the market, what are your final targets; objectives can be let’s say annual sales (objectives are usual the progress to achieve your goals, what will you want to do for your goal achievement). What is important to you in business? Write down about customer satisfaction and about a business that can make it’s way through the top. Describe what kind of industry is your business into. Write about your competition, write about if this industry it’s just starting to develop or if there’s a lot of competitors on the market. Describe what will your company will do to have advantage in front of other companies. Is this industry a growth one, how do you see it in short and long term? Is it possible to be a “dieing industry”? Describe your skills and strengths, try to put you company in advantage with new things to this industry. Make it a visionary. What legal form of ownership will it be: Partnership, Corporation etc. What made you select that form? III. Services and products In this chapter you must describe what you offer in depth, using drawings, photos, brochures, technical specifications etc. Include level of quality for your products and write down the factors that will be on your advantage and disadvantages. Do not forget to include pricing and methods of payment. This chapter is a very important one because here you’re revealing what you offer, here you make your stand. Try to squeeze the most of your offer.