Hi, Using Adwords I have always used match exact phrase for key phrases and I am wondering if I should combine this to have exact term for example "ad keyword" and [ad keyword] but I am baffeled at the difference between match exact phrase and match exact term. they just sound like the same thing to me. Tried adwords help but nothing really stood out. Can any expert adworders out there explain the differance, should I use both or not? Many thanks Baffeled of baffeldom!