I don't actively seek to build links from purchasing or asking, I don't join Web 2.0 sites or other site to lay links back to my site, it's a waste of valuable time when you could be writing more original content and building the information your prospective targeted audience wants. The very idea of content marketing emphasizes a formidable strategy to publicize an enterprise on the Internet. Through developing excellent content (including a video, article, or even an infographic) and marketing that content (through Facebook, Google+, or StumbleUpon,) your enterprise may reap the benefits of numerous opportunities to interact with prospective customers. The techniques powering content marketing offer unlimited channels to take advantage of a person’s ideas. In other words, you may create content in a variety of styles and disperse it a number of ways. And simply as unlimited as the channels to showcase your content tend to be the possible rewards for your business are endless as well. Feed the Google Monster - give him what he wants - fresh content. In end, the best way to earn traffic and backlinks is to earn them. You will be rewarded.