I understand that Spam is treated and defined differently in every country, but is every bulk email you send a spam? Example: I have automotive website. I have researched on the net (lets say in yellow pages) few hundred emails to car dealerships and instead of outlook express and sending email one by one, I used pxp script to send emails at once. The email message had notification about how to opt out and was considered to be of the same relevance as the automotive industry... Would you call it a spam in UK? I have talked to some people in Australia and if 2 conditions (relevant to recipient's needs, way to opt out is provided) are met, then it is not a spam here. ..