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Dell aims to reclaim global lead

Discussion in 'General Marketing' started by gkd_uk, Apr 15, 2008.

  1. gkd_uk

    gkd_uk Moderator Moderator Webmaster

    Michael Dell has said his firm can regain its spot as the world's number one PC maker by switching its focus to consumers and the developing world.

    "We're growing faster than our industry," he told BBC News, "so if you keep on doing that for long enough time, you'll certainly get there."

    Mr Dell returned as chief executive in 2007 after the company he founded as a college student was overtaken by HP.

    He said his turnaround strategy for the firm was already bearing fruit.

    He said sales were up 19% at the end of the year, having started the year falling at a rate of 11%.

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