Discussion in 'Search Engine Optimization' started by Kyra Clinic, Apr 9, 2015.
Difference between pay per click and search engine optimization?
In pay per click we do paid marketing for a website by using google adward. It is paid online marketing. On other hand search engine optimization is an activity by which we promote our website such as on-page and off-page.
Search engine optimization is a natural way to increase the website visibility and ranking on search engine. But PPC (pay per click) is an paid technique to increase traffic and ranking on search engines. In PPC we can pay for every click.
PPC stand for Pay Per Click and It give only 1 time traffic only when you are paying for every click.
SEO Stand for Search Engine Optimization and this give long term benefits. Only once you need to rank keyword on top position on search engine.
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