Search Engine Strategy – Search engines send robot "spiders" to index the content on your webpage, it is better to leave them in abundant clues so that they will be curious to what your webpage is about. Linking Strategy – link popularity is one of the most important factors in ranking, links from popular information hubs will help your site rank be higher than those from low traffic sites. Traditional Strategy - print advertising, be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. E-Mail Strategy – Install a "Signature" in your E-Mail Program so that you can keep in touch with your customers. Don’t spam! Miscellaneous Strategy - Announce a Contest, people like getting something free or gift certificates. Paid Advertising Strategy - Begin an Affiliate Program and purchase Pay Per Click (PPC) ads.