Paid directories are hard work. The things that are involved in taking a directory to the top and earning money amaze. The following go a long way to promoting a site: Directory with a high Alexa rank Pagerank always a plus and even better with internal pages having PR Good search engine positioning Being seen - listed on tons of other directories and websites The latter bringing in good traffic and promoting your site well. Do all of the above mean spending lots of money to get your paid directory to where you want it to be, especially in the early stages? To add to the above, content - to bring visitors back to your site and if indeed they are looking for something they find it or search engines bring you visitors because of this content. .