Do you speak marketing jargon, online marketing and thins to do with internet in general is full of acronyms and jargons, here are some I know, please add others you are familiar with but can find on the list below: Above the fold: The top part of a web page that users can see without scrolling. Affiliate marketing: Selling other companies services but most of the time just sending qualified traffic to them; payment is usually per click, per lead, or per sale. Affiliate network: Third party that provides services, such as aggregation and tracking, for affiliates and marketers. Button ad: A graphic advertisement that is smaller than a full sized banner. Click-through rate (CTR): Average number of click-throughs for an online ad per 100 ad impressions; a 5% click-through rate means for every 100 times the advert was seen, five people clicked on it.