I have used automated reciprocal linking services, and have determined that those links - 1,000s of them - deem no SEO value. I have had them for years, and no real IBL (Incoming BackLinks) stats to show for them. I have since stopped all reciprocal linking campaigns. Of course, I'll link to a site because it would benefit my users, and if they link back - cool. But as far as a marketing plan, I don't reciprocal anymore. So my question for you all is this...Do you use automated linking services in your marketing?