Domain Names plays very important role in Search Engne Optimization. 1:- Key Word in domain name 2:- Duration of Domain Name 3:- Brand Name 1:- As you all know that keywords in domain name plays important role in SEO. Your targeted keywords will get high ranking in search engines as compare to other domains. 2:- This is the 200th factor in search engine optimization that if a domain is registered for more then 5 years, then your domain will rank better and the ranking will be stable in SE. 3:- Brand name means that if you domain contain your brand name, then people will start searching for your brand name. For example "BnSofts" Now this is another keyword which will give you extra traffic. For example "Problogger" Problogger is the leading blogger providing blogging tips. Now the domain name is brand for Problogger and people search for keyword "Problogger" in search engines.