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Email Marketing With Opt-in Members

Discussion in 'Email' started by espmartin, Feb 7, 2008.

  1. espmartin

    espmartin New Member Webmaster

    I hate spam. When I find a topic/site/area of interest on a website,
    I'll sign up on their opt-in newsletter emails. This is not spam, but
    something I'm asking for. Now, once I get a few of emails from a particular
    site that contains content relevant to what I want, and they happen to
    list a product/service - this is the one I'll buy.


    Because now I trust them. But this doesn't mean that if you are marketing
    this way, and you have no conversions yet, but plenty of members, that your
    failing. Now, because you see, your email marketing offering will keep your
    members "engaged with you", even though they are not ready to buy at the
    present time.

    Just remember that your target audience won't buy when you're ready to sell,
    but they'll buy when they're ready to buy.

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