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Fairtrade Fortnight Awards 2007

Discussion in 'General Discussions and Lounge' started by OldDarkstarAccount, Jul 27, 2007.

  1. OldDarkstarAccount

    OldDarkstarAccount Senior Member Webmaster

    Outstanding Achievement Award

    * Winner - Bolton
    The judges thought that Fairtrade in Bolton excelled in every area of their campaign during Fairtrade Fortnight 2007 – imagination, outreach and media & communications. They got local celebrity Dave Spikey to promote their campaign both in press articles and on billboard posters across the city which featured the campaign message ‘Change Today Choose Fairtrade’ and images reflecting the Fairtrade Foundation materials. 10,000 copies of the 4th edition of the ‘Bolton Fairtrade Guide’ also featuring Dave Spikey were distributed.

    Events included a play linking Fairtrade with the slave trade – ‘One For Me’ by the Fairgame Theatre Company which was performed for schools and for the general public in two performances. Members of the group also ran assemblies and teaching sessions in 7 schools in the city which resulted in art work and written material which was displayed in the Bolton Art Gallery & Museum.

    The group’s coordinator was interviewed on BBC Radio Manchester and the group also secured regular news reports every day of the Fortnight on their local radio station. They got a wide range of press coverage too and a full page in the Bolton Wanderers programme, distributed to 18,000 match-goers.

    more here

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