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General directories - Too tough a model to make work

Discussion in 'Search Engine Optimization' started by highlander, Mar 22, 2009.

  1. highlander

    highlander New Member Webmaster

    Having set up a general directory a few years back, have noticed its a no-win situation.

    General directories won't send significant traffic, it's been said time and time again. The facts are:

    Only webmasters buy from them
    Webmasters only search them to locate more directories
    Little to nothing to entice the user
    Fees can be very expensive, only to deliver debatable results
    The same directory arguments get repeated again and again, and will change nothing.
    A very difficult business model to make work
    Many only ever achieve very minor success
    Too time-consuming, and much effort needed for little to zero reward
    Few are promoted
    Usually set up for Adsense
    The owners are young, inexperienced and have no operating budget

    Secretly, there's no money in this, directories won't make you into a millionaire, and it's largely a waste of time, money and effort - also too many doing the same thing - so zero uniqueness to sell the directory concept.

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