I'm starting to get how this works! Thanks to the stickied thread by OWG, I now have a much better understanding of the entire process. I came across this website eariler today http://advertise.nexopia.com/advertise3.html and as you can see by the page I've listed, the site is generating it's revenue soley from the advertisers and they can set thier price because they've managed to bring in over 300,000 members to thier website which happens to be a target audience of teens and young adults. This is such a great method, I'm just wondering what it takes to attract such an important demographic to ones website and what they've done to become so sucessful. This is something I'll be studying, the trick then is to model and perfect it.