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Google Analytics

Discussion in 'Tracking and Optimization' started by ealex, Nov 14, 2005.

  1. ealex

    ealex Guest

    Well looks like buying Urchin payed off for google, as it has this brand new shiny tool called Google Analytics. What this does is basically offer marketing analysis for sites that you want to keep track of, such as keyword relevance and such.

    maybe someone can give it a try and let us know how it works


    Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
    Sophisticated, yet easy to use.

    We believe that web analytics should be simple and sophisticated at the same time. We've designed Google Analytics to have enterprise level capabilities and yet still be accessible to anyone who wants to improve their marketing and site design. Google Analytics delivers all the features you'd expect from a high-end web analytics offering, and provides timesaving AdWords integration features.
    Integrated with AdWords.

    If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics is the only product that can automatically provide AdWords ROI metrics, without you having to import cost data or add tracking information to keywords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.

    Google Analytics gives us an opportunity to invest in our advertisers and everyone else who wants to create quality content on the web. Instead of spending money on web analytics, you can focus on creating targeted, ROI-driven marketing campaigns, and on improving your site design and content.
  2. temi

    temi Facilitator Webmaster

  3. ealex

    ealex Guest

    yeah that would be a good alternative too.
    I was expressing however that since it's supported by google, that analytics might offer some "inside"-based information that wouldn't be available to regular statistics services.

    that's why I was curious about some testing.
    actually come to think of it making one account with you and one with analytics might be cool, in order to see if there's big differences, and if analytics actually has any advantages.
  4. temi

    temi Facilitator Webmaster

    I completely agree with you, I was only joking about MyHotStats.com , its a very basic stats script no where near the details Google analytic can offer
  5. ealex

    ealex Guest

    well I haven't been able to see the actual stats behind analytics, but knowing that it's actually Urchin providing the stats, I'd say they're pretty advanced yes.

    However I see www.myhotstats.com as a very good solution for smaller sites, or for ones that don't want to trouble with bloated graphical analysis and complicated statistics.

    result comparison would be interesting afaiac.

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