On Tuesday, July 8, at 9:00 a.m Pacific Time, Google is hosting a webinar for webmasters. They are trying to provide us info on how to use the webmaster tools and other products that could help your site ranking. You can Register to attend the webinare . Here is brief info Google provided about the products that will be covered: Google Webmaster Tools is a resource to gauge the visibility of your pages on Google. It shows you which of our search queries drive traffic to your site and lets you see where your site is included in the top search results. You'll even be able to identify your top content and view the words that other sites use to link to it. Google Analytics provides further insight on how people land and navigate on your site, regardless of whether they arrive through Google search, pay-per-click ads, or other means. You can see which geographical regions people come from, view your top landing pages, and compare the effectiveness of all your ads, e-mail newsletters, affiliate campaigns, referrals, and keywords on Google and other search engines. Google Website Optimizer then enables you to act on the information you've gathered about your site and make concrete improvements. After identifying your high-traffic but low-converting pages, you can test different combinations of content to determine which one most yields the outcome you're looking for.