Google Instant Will effect SEO According to Matt Cutts .... Q: Will Google Instant change search engine optimization? A: I think over time it might. The search results will remain the same for a query, but it’s possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results. so how does this transalate into what we could have in mind today? Any suggestions?