Can we make Google's retribution work in our favor?? I did with one particular site that had far too many visitors making enquiries that were never going to result in a purchase. Analysing the logs with highly detailed sales feedback indicated that a good proportion of geographicaly qualified searches ended up with a visit to the clients premises. However the converse was true for non geographic 2 word search referalls. The reason for this is that the products concerned are of the type that need personal selection and a fair degree of customisation usually resulting in a total of 3 visits or so. Lets say in all practicality clients need to be within a 50 mile radius. With 2 completely different search phrases (both 2 words) bringing most of the referrals, it soon became clear that a strong Geographic filter was needed. But how do you filter out visitors that are over 50 miles away from the clientÃ¢â‚¬â„¢s premises. Some of the local visitors even show overseas IPs. This is where you deliberately invite Google to punish a site. By exploiting the already strong results from "KW1+KW2+Location" 3-word search term, we can "Over Optimise" the 2-word phrase "KW1+KW2" to the extent that Google heavily loads the more competitive 2-word phrases but leaves the 3-word phrases unaffected. The starting point was: Both 2-word phrases in top 3 Both 3-word phrases in the top 10 The result was: Both 2-word phrases in top 3 Both 3-word phrases outside the top 100 A few years ago this would have been a disaster, but nowadays searchers are more clued up about search terms using Geographic qualifiers in a very high percentage of searches when it is a critical factor. My client now has far less Email and phone enquiries to deal with but is selling just as many products. Net result = 2 hours saved everyday + bandwidth down + sales unchanged.