Google appears to be going after paid links, and they want you to do the work for them by reporting them, regardless of the reason they were bought or sold. Check out Matt Cuttsâ€™s post How to report paid links and notice that he appears not to have responded to the comments that mention Text Link Ads or similar brokers. This will be a huge disappointment to all those small websites that make a bit of money selling sponsored links. Whatever reason the sponsor uses them for is their business, but if they perceive Googleâ€™s move to mean ditching the links, then there goes a lot of revenue. For details at Google To Go After Paid Links?