Dismiss Notice
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Google to introduce pay per impression

Discussion in 'Monetisation' started by temi, Apr 26, 2005.

  1. temi

    temi Facilitator Webmaster

    Google announce introduction of pay per impression for AdWords, they are also introducing a new feature where advertiser are able to select specific site their advert is show on. What does this mean to webmasters, good or bad?
  2. monkey

    monkey Guest

    sounds good to me. but of course there are always possibilities of abuse, but i think it would improve things for most webmasters who feel they could make more from theirs ads.
  3. Duke

    Duke Guest

    I think it means more targetes or qualified traffic.
  4. Win8282

    Win8282 Guest

    I think that this is good. But I dont get it... Google will pay you if they have an impression on ur site that it is good?
  5. ina

    ina Guest

    I think it is good...So, the advertisers will be able to choose on which website they would appear...in sort of to be related on what they sell...

  6. ina

    ina Guest

    Concerning site-targeting tool

    I found this article, what do you thing about it?


    By Lisa Baertlein

    SAN FRANCISCO (Reuters) - Web search leader Google
    Inc. (GOOG.O: Quote, Profile, Research) said on Monday
    advertisers could now choose the Web sites that carry
    their ads and it was introducing animated graphical

    Google, which specializes in ads triggered by Web
    searches that are aimed at sparking a transaction, is
    also expanding its support of banner advertising. The
    moves position it to expand into brand marketing ads,
    called branded advertising, which could diversify its
    revenue base.

    "It's about time," Forrester Research analyst Charlene
    Li said of Google's new site-targeting tool. She added
    that the new animated ads would enable Google to
    better participate in the multibillion-dollar
    display-advertising market.

    Users of the new site-targeting tool will be able to
    buy ads based on the number of times they are shown, a
    commonly used form of pricing, in addition to Google's
    traditional plan that charges advertisers only when
    Internet users click on ads.

    The new programs are being used by a small number of
    advertisers and will be rolled out more widely in
    coming weeks.

    During the most recent quarter, Google's gross revenue
    was $1.26 billion -- virtually all of which came from
    text-based Web search ads.

    Yahoo Inc. (YHOO.O: Quote, Profile, Research) and
    Microsoft Corp.'s (MSFT.O: Quote, Profile, Research)
    MSN Internet unit get their revenue from Web search
    ads, branded ads such as banners and "rich media" ads
    that float and vibrate.

    Google's shares have soared to more than $200 since
    their $85 initial public offering price in mid-August.

    "In order to keep that valuation up, (Google) needs to
    get new revenues," Li said, echoing the views of
    numerous financial analysts.

    Users of Google's program that puts ads on Web sites
    previously had to agree to have their ads run anywhere
    on Google's content network. While scads of Web site
    publishers received a windfall of advertising money,
    the rules irked some advertisers who complained that
    they had no control over the Web sites that carried
    their ads.

    Google's new site-targeting tool would allow
    advertisers to choose among the content sites in its
    network For example, advertisers could opt to have
    their ads run only on iVillage.com (IVIL.O: Quote,
    Profile, Research) , About.com (BOUT.O: Quote,
    Profile, Research) and The New York Times Web site.
    They also may choose themed sites. For example, a wine
    company might decide to advertise on sites about
    cheese, said Susan Wojcicki, Google's director of
    product management.

    Site-targeting users may choose to place text ads,
    static image ads -- which Google rolled out last
    summer -- or new animated image ads.

    Users that choose site targeting may also decide to
    price their ads based on the number of times they are
    shown. Under the traditional pay-per-click model
    offered by Web search advertisers like Google and
    Yahoo, advertisers pay when someone clicks on their

    Based on Google's formula, an advertiser who pays $5
    to have its ad shown 1,000 times would compete with an
    advertiser that pays 50 cents per click and whose ads
    are clicked on 1 percent of times shown.

    Yahoo also offers a program that allows search
    advertisers to place ads on Web sites that carry
    articles and other content.
  7. pinyo

    pinyo Guest

    I think site targetting and CPM are good development. However, I don't think us little guys will ever see it on our site. It's most likely that advertiser will choose the largest and most trustworthy site for their campaign.
  8. ina

    ina Guest

    I agree with you, pinyo. Let's see what it going to happen...


Featured Resources (View All)

Share This Page