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Growing number 'tuned to digital'

Discussion in 'Staff Room' started by gkd_uk, May 1, 2008.

  1. gkd_uk

    gkd_uk Moderator Moderator Webmaster

    More people are switching to digital radio, according to industry ratings body Rajar.

    It says nearly a third of people now listen through a digital receiver at least once a week and sales of digital radios rose by 40% over the past year.

    In the first three months of the year, 18% of all listening was via a digital receiver, mostly through DAB.

    The figures come amid warnings over the medium's future and the closure of two digital stations earlier this year.

    In its research, Rajar also found between January and March, sales of DAB radios rose by 22% and listening grew by 10%.

    The rise helped BBC Radio achieve record audience levels.

    It attracted 34 million listeners a week, with 10 million tuning in via DAB - the main digital radio platform, digital TV or the internet.

    BBC media correspondent Torin Douglas said Rajar's latest figures may help to quell doubts within the industry about the medium.

    In February, GCap Media, the UK's biggest commercial radio broadcaster, closed two digital radio stations, The Jazz and Planet Rock, and it has also questioned the future of DAB.

    And earlier this week, the BBC's director of audio and music, Jenny Abramsky warned that radio would die if there was not concerted action to enhance digital broadcasting.

    Source BBC

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