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Hitachi to phase out small hard drives

Discussion in 'General Marketing' started by temi, Jan 6, 2008.

  1. temi

    temi Facilitator Webmaster

    Hitachi said it is phasing out its small hard-disk drive business as competition heats up with flash memory chips. The electronics maker will focus resources on larger 2.5- and 3.5-inch drives.
    Separately, another Japanese electronics maker, Fujitsu, said it has shelved its plan to launch 1.8-inch hard drives, underscoring the growing presence of NAND-type flash memory chips as the storage device of choice for portable electronics.
    "We are not trying to recruit new customers for our small drives anymore...and as long as we don't win new customers, the size of the business is set to dwindle," a Hitachi representative said.

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