Writing great content will not only get you lots of backlinks but will in the long term get you more traffic. It's relatively easy to convince yourself that what you've written is great content because maybe you worked longer to create it or someone you know seems to think it is. How exactly do you tell if the content you've created is great? Simple. If you are sure that someone looking for information about something will find all the answers they seek then that, most certainly, is great content. The sort of content which this person who finds it can share with friends or social media connections who might be after the same information. Write such content and you'll never have to concern yourself with link-building.