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How Google Could Lose $2.1 Billion. Or Not

Discussion in 'General Discussions and Lounge' started by rakib, Mar 25, 2007.

  1. rakib

    rakib New Member Webmaster

    Google's advertisers mostly don't know what they're doing and, if they did, Google could lose as much as $2.1 billion in revenue, according to Jon Morris, founder of search engine marketing (SEM) company Internet Marketing Initiative.

    Online advertisers can spend 30% less and still get the same results if they work with a capable SEM firm, Morris said. By Morris' estimate, only about 30% of Internet advertisers understand the intricacies of adverting analytics or are working with an SEM company. That leaves 70% wasting money.

    Details story at How Google Could Lose $2.1 Billion. Or Not. - Technology News by InformationWeek

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