See I'm a fan of paid advertising that much, I like to use real simple methods of advertising that work for me after I do them 1 time. After reading this you'll see it's not as hard as you think it is. "Adjusting" my sites for google,bing,yahoo etc. Wordpress - Since I selfhost wordpress on most of my sites I use some of the plugins like Seo Ultimate which is a plugin that allows you to optimize your pages and post for search engines and Google XML Site Maps which basically lets you create a site map for your wordpress with only a few clicks. Hand Code and Forum Sites- Your forums should use tag and seo plugins if your selected software has them. Now hand coded sites, as you may or may not know, should have the meta discription and keywords. Advertising my websites Sometimes I'm not good at creating a good advertisement or campaign but I do pretty well. -Social Networks/Social Sites- Social networks are a great way to get traffic rolling in to your website, of course you should have some followers or whatever the site calls the people who add you. Business Networks are always good to you if your site is in a business kind of niche. I've listed some sites below. Apsense - A businesss networking site full of people with different professions, they have a system where you can pay or use credits to advertise all over their site. I'd recommend it to advertisers & marketing experts. Facebook - This is mainly for communicating with family and friends, but you can still create brand pages for people to see and promote them. Twitter- Same thing as facebook except the brand pages part, hash tags are your best friends on twitter when your advertising, you tweet to the right tag and people maybe interested in your site. - Blogs/Forums- This is where you can get some quick traffic see many people are sticking around blogs and forums which proves in it's own right to be a good place to advertise. Either the blog or forum will have you pay to display your ad on their site or it'll be a free service sorta. Like before I've listed some good sites to advertise on. Forum Promotion PromoBBPromoToPromo Free Ads Planet Admin Promotion YourFreeForums Imperian Promotion Free Forum Promotion Promo Guild Top Money Making Forum Forum Accountant Blog Promotion Tidality Antiquus FM Support Promotion Box Promotion Zone Promotion Time Well thats what I do.