I've recently been following a strategy on SEO that includes building a ton of web 2.0 properties with 3 articles on them each. All unique and handwritten for quality links. I've been doing this for a single keyword (but anchor text is varied of course) that only has about 700 exact searches a month with easy competition. I feel tired after doing all the writing (made 12 articles on web 2.0 properties alone - for this keyword only!) and I absolutely feel like it's too much work. Plus, people told me that I have to update each property to make them seem active to Google, which is obviously a ton of work. All for this tiny keyword. Note: I picked the small volume keyword because I plan on doing many of them and just using the power of quantity to drive traffic to my blog. thanks for the answers everyone!