Increasing traffic to your blog is good on so many levels. If it is a personal blog then it is nice to know that people want to read you. If it is a company blog it is important to get the information out there and also help with the SEO on the site. In this article I am looking at some of the main ways you can increase the amount of traffic to your blog. Facebook is difficult to manage when promoting your blog. If your blog isn't about what the 'bright young things' are trending then you may find it difficult to use Facebook effectively. I wouldn't recommend advertising your blog on Facebook, but certainly create a separate page for it and then promote this to your existing friends and colleagues. Similarly Twitter is also fairly limited in its range. Unless, that is, you can latch onto a current #tag. When you post about your blog you can then post to the #tag and increase your audience dramatically. So check the current trends and tailor your writing to meet them. A blog is for sharing. So identify your audience, and then join communities where your audience is likely to be active. You will have to be active in these communities as well, so be prepared to put some work in here. When writing for businesses, include links to what you are mentioning on other parts of the site, or other sites. Having a guest blogger is useful as it will increase inbound links to the site. Look at the tags on the site, make sure they are current, and use them in your blogs. If a tag is mentioned in content, then a spider is more likely to pay attention. By using linking patterns and user engagement metrics, search engines are becoming much better at working out if the information on your blog is credible. Having a keyword stuffed blog does not make for good reading and, if people link to your blog and then bounce straight out, the search engines will realise something is wrong. According to Wikipedia, backlinks and incoming links, are links into your website from an external website. The number of backlinks your site has is one of the many measures a search engine uses to rank your site. Using Link Farms to generate these links, however, is not a good strategy and could end up with your blog being blacklisted. Of course you can always pay someone else to engineer your SEO or improve the hit-rate of your blog. There are companies that specialise in Facebook and other Social Network marketing. Companies that will email prospective readers and use other tools to increase the visibility of your blog. While these are all good, they do have costs attached to them. I would suggest that if your products depend on people visiting your site, then paying someone at least for your SEO is a good start. However you go about generating interest in your blog, one thing remains constant: if you write well and write about interesting things, then people will find you and your content anyway.