Discussion in 'Search Engine Optimization' started by nishimul, Apr 2, 2013.
I don't understood how PPC brings revenue for advertiser?
Can you please explain?
PPC stand for Pay per Click, it is type of paid marketing. In this you have to select a keyword, write and ad for that keyword, and bid for the keyword, if your bid got selected, than your targeted page is showing on SERP for that keyword, depends on the Quality Score.
Then people will search, and if they find your keyword and click on it, then the bidding amount is deducted from your account, and it is shown many times that this type of Visitors have more chance of getting converted as buyer or consumer, which generates revenue for your site.
PPC ads are more successful when they involve planning. You need to do some thorough research on your target demographic. This will help you learn what type of messaging you’ll need to use in order to get people to click through. You also need to research what keywords will be the most effective for your company. Think of a list of keywords that people will use to locate your business, products or services and write them down. Then use Google’s Keyword Tool to help you learn which of these keywords is the most successful as well as help you learn other keywords that you may have overlooked.
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