Back links have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. Back links are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Back linkingis an effective way to generate website visits, but you have to understand that you site will not become popular overnight. Backlinking is a way of getting that needed traffic to your site and you have to do it correctly and smartly. A great way to achieve visits is by linking to other similar or related sites to yours. It is also considered to be the best way of increasing website traffic and most importantly increasing the page rank (search engine value) of a website/blog. Placing a back link is essentially important in cases where you want your site to be promoted. The benefits of back links are: *Increasing your search engine position for keywords or phrases. *Increase your visitors as people follow your links found on other websites. *Increase brand awareness for your name or business name - the more people that see and hear your website brand, name or url, the more people will visit and remember your website.