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Integrate Product Reviews, Increase Conversion Rate

Discussion in 'Buy, Sell or Trade' started by Evan C, Feb 5, 2010.

  1. Evan C

    Evan C New Member Webmaster

    More and more online shops are displaying product reviews alongside products on their websites. The benefit of doing so is that potential buyers can evaluate the product whilst on your website, rather than having to search elsewhere on the Internet for reviews. This should lead to:

    1. Increased Turn-Rate/Conversion
    2. Increased basket size
    3. Increased satisfaction after purchase, and
    4. Decline in return rate

    Many sites will now offer customers the opportunity to provide feedback on products they have bought, but this is reliant on the customers taking the time to contribute.

    Otest.co.uk is an online consumer information portal that compiles test-results from well known print and online product-test magazines. We also offer website owners the chance to integrate our collection of user opinions and test results onto your website, free of charge. This will allow your customers to make an informed decision whilst on your site, taking into account the views of experts in the technological field, as well as the opinions of like minded customers. This means they are more likely to buy the product from your site than a similar site without reviews.

    To find out more about Otest's Partner Programme the "Partners" section on our website.

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