During the last few years there's been a steady decline in the use of general directories, and combined with so many penalised by Google and the selling of PR, as a company we found General directory links to be of no value in traffic terms period. So last year began the long slow task of de-linking ourselves from the trash of the web, and have to say its been well worth the effort. Gone are the days of untargeted visitors that NEVER buy from us, to a new stream of eager to buy and interested parties etc. Our traffic is now Cleaned, as a result and things are much clearer promotion-wise. Our new traffic is now interested in buying, bcos they haven't had a wasted journey to our site, and are happier about that, as are we. Also, the nature of many link partnerships (which is a grand way of saying Please SWAP our traffic) is low performance, it isn't worth anything to us, so I don't see why we should plough tons of money into our sites, when we get nothing in return, its just not good business - so we snapped and the websites who ripped us off, will now pay the penalty Its much better, our business has new direction, or be it a cleaner one. Has anybody else gone this route? And if so, what are your results like now you made the switch to cleaner links?