Over the last 24 months, we noticed link exchanges not work for us, and the time spent link hunting wasn't paying off for our company. We made the decision to stop much of this activity. The new way is to buy cheap paid link spots eg: £20. £30 etc and then the link is permanent. Problem is the once 'one fee only' sites, are changing to yearly fees - bcos their webspce is now highly sought after and as recip links are dead, people have to pay to get promoted. We have no choice but to accept this or we can't be found.