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Marketing mix

Discussion in 'General Marketing' started by brightsuntravel, Mar 6, 2012.

  1. brightsuntravel

    brightsuntravel New Member Webmaster

    "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.
    The 4Ps are:

    • Product (or Service)
    • Place
    • Price
    • Promotion
    A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements:

    I have some TRAVEL site with good PR. If anyone wants to link exchange with me then please Add my gmail id. My gmail id is webmasterlink.brightsun [AT] gmail [DOT] com

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