I know that this is a slightly grey area, so here are a few questions that I have, maybe if some of the more experienced forumers could answer these it may help others as well as me This is what I know.. 1. Establish which strings of keywords and individual words people will most likely use to find your website on google. 2. Make sure those keywords appear on your home page text. 3. Make sure the same words appear as Meta Tags & Keywords in the code within your index page. A question that I would like to know answer to: In keywords and meta tags there are these areas. 1. <title> (should this include your most important keywords as well as company name and should the keywords come before that name?) 2. <meta name="keywords" content= (should these be single words divided by comers or strings of words separated by comers) 3. <meta name="description" content= (should these be single words divided by comers or strings of words separated by comers) Thanks in advance.