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More online marketing in 2008

Discussion in 'General Marketing' started by kappa84, Mar 30, 2008.

  1. kappa84

    kappa84 Senior Member Webmaster

    A B2B research made by MarketingProfs in association with Forrester Research shows that companies prefere lately online marketing instead of classical marketing. 462 CEO or seniors have participated to this research and the conclusions are those:

    1. Biggest buget raises in 2008 are in the field of online marketing ( Online video, podcasts, Search Engine Marketing).
    2. Most used marketing tactics are email ( 84%), PR (76%) and trade shows (72%)
    3. More and more money are used for product’s marketing and online branding
    4. For brand awareness the most efficient way is TV commercial, for communication emails and seminaries and the most profitable way to generate leads it’s the marketing associated to executive breakfasts.

    Even though online marketing grows every year, it seems that for the moment a good marketing strategy is one that combines online and classical methods. For now..

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