We have recently began subscribing to a service that writes news articles to be hosted on our website, relevant to our industry. The company have given us the option of them building us an RSS feed for these news articles. I was just wondering people's thoughts on RSS as a marketing tool? I've read a lot of (unconvincing) articles saying that it's a good communication device. My main focus at the moment is to improve our SERPs - would having an RSS feed have any baring on this at all?