Hi, although I have owned a simple site for 8 years its only the last 12 months that this hobby turned serious and I'm scaling up. I currently have 1 serious niche ecommerce site thats Wordpress Magento combo and currently doubling its visitors every month and selling products - still PR0 tho. I have another serious site in the pipeline that I'll concentrate a lot more on before just launching it and then thinking about seo and keywords afterwards. I have a full time job as a marketing mgr and I consider myself capable. I'll do due diligence in diy before shelling out big £ for the really skilled stuff - ie I'm not afraid to spend ££££ in the right place.