Search engine optimization (SEO) is the process of improving quantity or quality of traffic to a web site from search engines through natural or un-paid search results. Following are a few common SEO mistakes: Duplicate Content Pages - There are many ways to do a duplicate content, such as creating print pages or referring to pages on the site with more than one URL (example: yes.com and yes.com/index.html). Not Starting Early Enough - Even organizations that are now aware of SEO's importance have the tendency to start the process too late. Poor Use of Internal Anchor Text - There are a lot of these days who sites still use click here or more as the anchor text on many links. Ignoring the Title tag - Leaving the Title tag empty is also a very common SEO mistake. Ignoring URLs - There are a lot of people who underestimate how important a good URL is. Duplicate content - You content should be unique, this is very vital in the SEP process. Traffic in SEO - Increasing the traffic should be the main goal of any SEO. Regards, Karim. Thanks to AJS Promotional Media.